Andrew Cuomo issued an order for all nonessential workers to stay home starting March 22. Since then, one Alfred said their tasks had primarily been grocery shopping, dry cleaning pickup, and miscellaneous deliveries. “We were being put at risk while everyone who had a job in the office had the option of working from home.”Īround that time, the company stopped housekeeping services, according to an email sent to all the Alfreds. “Our shopping lists were so long during that week because of all the hoarding going on that I spent multiple hours shopping for just one client,” one Alfred said. Alfreds entered clients’ residences, changed their sheets, took out the trash, and so on, employees told The Daily Beast. Up until the weekend of March 14, business continued as normal. Luxury apartment buildings also partner with the company to offer the service to residents, and Hello Alfred closed a $40 million seed funding round in 2018. Subscribers (starting at $279 per month in 2018, according to The Wall Street Journal) have long asked their Alfreds to go grocery shopping, pick up laundry, buy flowers, move boxes, set up technology, walk dogs, deliver packages, grab dry cleaning, and clean their homes. The buzzy startup offers a service not unlike its namesake: Batman’s butler. “If we are truly ‘equal’ within the company (the company culture often communicates in terms of #oneteam), it should not only be the front-line field staff that feels the brunt of this pandemic,” one Alfred in New York wrote The Daily Beast in a text message.
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